Archive for the ‘Social Media’ Category
Tom’s Tweets This Week – 2010-08-13
- Confession: I used to get paid to write spam. http://bit.ly/dBh386 via @marketingprofs <- Write better mass email text. #
Tom’s Tweets This Week – 2010-08-06
- RT @akinarikan: Since when does #SEM no longer include #SEO http://bit.ly/brAnLa <- Great call! #
- Just saw an ad on Discovery (Shark Week FTW!) prompting me to pre-order Halo:Reach at xbox.com/halo. Link doesn't work. Ad #fail #
- RT @marthabush: Rx for your web analytics http://bit.ly/ap4XeM <- Talent is always key! #measure #
- Via @lunametrics – “Absolute Unique” and “Unique” Visitors in Google Analytics http://bit.ly/bdyWJo <- Great explanation of a GA quirk. #
- #eMetrics haiku contest begins! http://bit.ly/d4tKBM – As a winner, I know that a small effort can = a big payoff! #
- RT @andressilvaa: EXPERTS: Pareto Was Right http://bit.ly/aIe2O3 [ClickZ] #measure #
- @Al3x4nd3rR: Re: Ent WA not incl bounce rate <- Fundamentally flawed metric for many sites AND it is a derived metric to calculate. #measure #
- RT @StefanW: Facebook Launches Vastly Improved Page Analytics @simplyzesty http://bit.ly/96VW7j <- Been around a while, but sweet! #measure #
- RT @getelastic 5 Common A/B & Multivariate Testing Mistakes http://bit.ly/9F8CxT <- 6. Running a test too long! #measure #
- @Al3x4nd3rR Good question – feature inertia? got bumped to a later release? You are right – doesn't make sense to calculate site-wide only. in reply to Al3x4nd3rR #
- RT @andybeal 29% of You Will Retweet This Interesting Blog Post Without Reading It! http://gri.ms/KSqc <- Critique of twitter usage survey. #
- 1995 Newsweek article referenced on /.: The Internet? Bah!
Hype alert: Why cyberspace isn't, and will never be, nirvana http://bit.ly/axzqPN # - Twitter to the Rescue: Lost, Injured Triathlete Saved by Tweet: http://bit.ly/bKpWXd via @addthis #
- RT @followCM: We're gaga over @skype. Just set ourselves up to video conference with colleagues http://twitpic.com/2c4oyl #
- @anilbatra Chartbeat is like a Porsche – heck of a lot of fun, but not usually the most practical or useful tool. in reply to anilbatra #
- Thanks @relevance: #FF Interesting new Friends @aptimize @your_marketing @EchelonExhibits @smospyder @mwmullin @ProfessorGary @tomsanalytics in reply to relevance #
- Measuring the Number of Keywords that Send Traffic to Your Site http://bit.ly/ayJQkl via @lunametrics <- Great tip. #
Tom’s Tweets This Week – 2010-07-30
- RT @iCrossing Infographic: The Anatomy of Web Analytics – http://icrsng.com/8ZEVHu – Fun! #measure #
- RT @followCM Help Wanted: Digital Agency Seeking Account Executive http://bit.ly/d6yXMR – A fantastic place to work! @ or DM me for info. #
- Digital: Study Says Most Marketers Should Forgo Foursquare http://bit.ly/cqSflM – Remind anyone of early twitter press? #
- RT @RRS_ATL: http://ow.ly/2iupN Web Analytics World – Web Intelligence Tips & Tricks eBook #measure -> Nice! #
- RT @Irregulars Optimizing the Wrong Metric may be the root of All Evil in Marketing http://bit.ly/9lEYDS -> !!! #
- XKCD: University Website http://bit.ly/b6UBEk Lesson: Win the content promotion debate with data! #measure #
- @judahp They intersect in the subtle interactions of incoming traffic channels. Holistic attribution modeling will always be a "best guess". in reply to judahp #
- RT @AnnaOBrien: The Social Measurement Trifecta: Basic, Database, & Language Analysis http://ow.ly/2iM6K <- Follow @AnnaOBrien! #
Tom’s Tweets This Week – 2010-07-23
- From @jimsterne: Stick With Your Story http://bit.ly/cXk1NE – Present with narrative, back up with data. #measure #
- Via @sixrevisions The 960 Grid System Made Easy http://bit.ly/dCMlXO <- The 960 Grid System is cool! #webdesign #
Tom’s Tweets This Week – 2010-07-09
- Targeted Ads Will Let You Spy on Them for a Change | Epicenter| Wired.com http://bit.ly/aK4Prt #
- Google Analytics for WordPress version 4 – Yoast http://bit.ly/boSLsc – Async support and custom variables FTW #
- RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One http://bit.ly/9tRoLv – EXCELLENT snapshot of what is out there now. #
Tom’s Tweets This Week – 2010-07-02
- RT @clickz The 'Hit by a Bus' Rule – ClickZ http://bit.ly/9xr2Qg #
- Can the Reputation of the Public Relations Industry Be Saved? http://bit.ly/a6iefG Provocative headline! Good thoughts from an insider. #
- Google wants to dominate display http://bit.ly/b5lfL8 via @econsultancy – In display, administrative cost = 28%. In TV, 1%. #
- Great discussion on the #influencer hashtag. My piece: understanding the CONTEXT of the conversation is just as important as its CONTENT. #
Tom’s Tweets This Week – 2010-06-25
- Omniture: Why you need to test advertising on Facebook http://bit.ly/cbkkpN Test?!? You need to *do* advertising on FB! #
- RT @ThisIsSethsBlog Seth's Blog: Don't snowglobe me, bro http://bit.ly/cNNoRB #
- RT @JonahSeiger "If print publications are going to keep committing suicide, they really ought to stop blaming the web" http://bit.ly/9bwBt2 #
- ROI Revolution: Want Higher Landing Page Quality Scores in Google? Here's How: http://bit.ly/cNT4vs Simple, yet so important. #
- @copia We work in the public affairs space, so FB's targeting + CPC model + conversion track = value for our clients. http://bit.ly/c52G5E #
- RT @theopeninternet Support an Open Internet and WIN: America's Got Net Video Contest http://bit.ly/9hlESm #
- From @PPCHero: 10 Tips for Advertising on Facebook http://bit.ly/bxC9Ug – Who doesn't love a list on Twitter? #
- From @PPCHero: 10 Tips for Advertising on Facebook http://bit.ly/bxC9Ug – #11 USE THE CONVERSION TRACKING TOOL. #
- @copia FB allows you to apply the same rationalized ad spending to people as keywords on search. Size of brand irrelevant – $1M or $500M. in reply to copia #
- Cool new tool from Yahoo!: Boomerang, a JS app that measures site performance (load times, etc.) http://bit.ly/dmxjWL #measure #
Tom’s Tweets This Week – 2010-06-18
- We just launched a new site for our company: http://www.connectionsmedia.com/. My inaugural post about the GA opt-out: http://bit.ly/dyl7mK #
- RT @webpronews Can You Put a Dollar Amount on a Facebook Fan? | WebProNews http://bit.ly/bjt55j #
- Secret Truth Series #18 Effective Text Ad Testing http://bit.ly/dnjWWN #
- SEOmoz | How To Make Awesome Ranking Charts With Excel Pivot Tables: http://bit.ly/cRfmzw via @addthis #
- From RKG: Efficiency Targets: Don’t Short-Change Your Marketing http://bit.ly/9Uqtg8 <- More people are "getting" paid search thx to RKG. #
- Weighted Average in Excel (using SUMPRODUCT): http://bit.ly/95VEWj via @addthis – Great tip from an awesome blogger. #
- Comscore: NYT still #1 online newspaper http://bit.ly/bhO6TR 33MM visitors/700MM PV's, not too shabby! #
- The scatter-plot matrix: a great tool http://shar.es/mzIPW – cool application of a rarely-used visualization technique. #
- REPOST/BROKEN LINK: The scatter-plot matrix: a great tool http://bit.ly/dyXxLD – cool application of a rarely-used visualization technique. #
- By @IdeaSandbox "Why Newspaper Ads Beat Social Media" http://tinyurl.com/28dsqfo – Confused thesis, should be newspaper vs 10k Adwords/Fbook #
Tom’s Tweets This Week – 2010-06-11
- From @Scobleizer – Why Mark Zuckerberg should have a Carol Bartz moment http://bit.ly/as2hDF – Great piece! #
- RT @sengineland How Google’s Time Dimension Will Disrupt Your SEO http://selnd.com/awcxyx <- I don't think it will be a big deal. #
- RKG: 20% of your #PPC will soon be Bing, so clean up those accounts! http://bit.ly/cZKF8E #
- RT @philkemelor Google Analytics opt-out — another blow to web analysts? http://bit.ly/9DJlvS + comment from me #measure #
- Don’t Freak Out about Google Analytics Opt-Outs http://bit.ly/ckXBtp #measure #
- Internet Trends 2010 by Morgan Stanley Research http://slidesha.re/b7f3KO from #CMS #
- Webinars need to have integrated audio 100% of the time. It is 2010! I refuse to dial in for audio! #
- RT @scobleizer Nasty trend: apps that write to Twitter without user approval http://bit.ly/cAcFuL #
- From E-Nor: Segment Blog Commenters in Google Analytics http://shar.es/mACR4 – Great tip for bloggers! #
- RT @sengineland – 29 Worst Practices & Most Common Failures: #SEO Checklist Part I http://selnd.com/c4MYts #
Tom’s Tweets This Week – 2010-06-04
- SEOmoz | How to Measure & Improve SEO: eMetrics London 2010 Presentation: http://bit.ly/anJCGn via @addthis #
- RT @roxyyo How To Boost Conversion Rates Instantly Without Making a Single Change to Your Site http://bit.ly/bjzYv6 #
- Checking out PRWeek Lab at http://events.unisfair.com/rt/prweek~lab?id=27&nid=147005 – kinda cool interface, let's see some content! #unsfr #
- RT @sengineland Report: Google Buys Invite Media, Optimization And Media Buying Platform For Ad.. http://selnd.com/bpgovC #
- RT @sejournal Google AdWords Testing Twitter Display Ads | Search Engine Journal http://bit.ly/aXCipx – Awesome! #
- Tweeting again 'cause it is awesome result! What your website says about your brick and mortar sales http://tinyurl.com/2a58ox7 via ZAAZ #
- 4 Key Strategies for Pimping Your Facebook Page http://bit.ly/abXPgd #
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